Month: July 2008

Chuck: The SEO Rapper

By Dave Haygarth   July 23, 2008  
Crazy idea: rapping about SEO. A bit of fun but he does make some very valid points!My favourite is his rap about "conversion": basically, stop focussing on ranking and hits, and work on converting visitors to paying customers.Whoever would have thought SEO would have its own budding hip hop star. :-)

Use Email and Social Media to Market Your Way Through the Credit Crunch

By Dave Haygarth   July 8, 2008  
Catalogue|E-Business - one of the leading magazines for online and catalogue retailers has posted an article about using Email and Social Media as your marketing tools in the tough times ahead. These marketing methods are both cost-effective and measurable.I would also add Search Engine Optimisation into this mix.

Google Announce Improved Flash Indexing

By Dave Haygarth   July 6, 2008  
Most SEOs will tell you that if your site is built in Flash it will essentially be invisible to Google (and most other search engines).Thats about to change as Google has announced improved indexing of Flash-based content.However, as e-Consultancy quite rightly point out, designers should not see this as a reason to build websites totally from Flash: Google still cannot use the tag structure as it can with HTML to work out the importance of keywords through their use in titles, headings and links, so Flash should still be used sparingly.Also, designers often create Flash-based sites that "re-invent the wheel" when it comes to user interface design, often making sites difficult to use and usually in-accessible to those with disabilities. You also often cannot link to a page within a Flash site as they are all essentially part of the same page.Advanced Javascript and CSS effects can often help create a feature-rich interface without the need for Flash, but Flash does still have it's place in certain areas of presentation, not least in streaming video where it is now the most popular format (as seen on YouTube).

Apple – not big enough for the UK

By Dave Haygarth   July 4, 2008  
If ever you think SEO is just a long list of boxes to tick, you get a wonderful impression of how complicated the search engines' algorithms are when these odd things happen.Here in England, we have the option on Google to search "the web," or "pages from the UK." Watch what happens to Apple - the world's 33rd biggest brand - when you check the "pages from the uk" option... Google Search "Apple" Google 'Pages from the UK' Search: "Apple"So what's going on here?  Why aren't they #1 ?  Read the SEOmoz Blog for more info and an entertaining read.