Month: December 2008

Merry Christmas & A Happy New Year

By Dave Haygarth   December 22, 2008  
To all our clients, suppliers, partners and friends - have a great Christmas and all the best for the New Year ahead. Lets hope its not as grim as the doomsayers predict.We have given a donation to Oxfam this year so that they can supply goats and donkeys to some of the poorest people in the world.You can make your own donation here - experience the joy of adding a donkey to your basket!All the best Dave, Dave, Andy, Andy and Jane

A Google Maps star shines on Manchester

By Dave Haygarth   December 19, 2008  
Some of our creative friends - Stiff Rowlands - have made a wonderful star shine over Manchester using Google Maps for their 2008 Christmas Card....

Search Personality of the Year 2008

By Dave Haygarth   December 15, 2008  
It's an odd thing is fame. It comes and goes, and as of yesterday track cyclist Chris Hoy is on a bit of a peak in his fame. Winner of the BBC Sports Personality of the Year is a pretty high achievement in terms of public popularity. What interests me as a fellow cyclist at the moment is how another British cycling great - Mark Cavendish - gets on with hoy in a head to head battle of the web searches.Google trends is a fantastic barometer for getting under the skin of some searches and it gives such a great insight into how people search - through time - and through different areas and countries. Our cyclists Hoy and Cavendish provide a great illustration of the power of this tool from Google. Click on the image to see my annotations...Mark Cavendish is a road cyclist with an incredible habit of winning those thrilling 150-rider bunch sprints in the big races that matter. Hoy is a track cyclist with a similar habit for winning those tight velodrome sprints against a handful of riders. Here's the subtle difference. Whilst Hoy wins medals for Great Britain in the Olympics, the other is partaking in what is still essentially a continental branch of the sport - road racing. The fascinating trends show...Mark Cavendish is a much more widely searched term in foreigh countries (and in most foregin languages) Hoy is massively more 'popular' in his native Scotland than in the UK as a whole Hoy's popularity peaks massively (until today!) with the Olympics and his superb performances in the 2007 world championships went largely un-noticed to searchersSo what does all this prove? Well - not that much I guess - it's not surprising that Olympic medals bring attention to an athelete. Hoy would be the first to agree that in most other countries where road cycling is highly respected and part of mainstream sports, Cavendish will be the enduring star.

Get to #1 in Google for … well … anything!

By Dave Haygarth   December 2, 2008  
It's a claim we can now make without reservation: we can get you to number one in Google for any term you like.  Yes - there is a small catch...!An interesting new feature of Google searches for people with a Google Account is that you can personally doctor your search results page.Google's searchwiki is a new concept allowing people to cutomise their own web search results. By adding or moving search results to suit your custom needs, you can ensure that the search engine starts to blur between a mesh of organic results, paid results and now your own 'bookmarks'.Google SearchWiki is one of those worrying concepts.  Whilst it claims - thankfully - that people doctoring their own view of Google Search results does not affect the 'real' search results, you could see that a cynic may think this is heading for another part of Google's search algorithm.  If 10,000 people started adding Reverse Delta to the top of their 'own' search results for the keyword phrase 'Very Handsome', surely Google would be tempted to think that the folks out there had a point (extreme example alert!).  I know it sounds silly, but why would this possibly be in Google's interests if it wasn't going to take some knowledge from how people use the searchwiki.