Month: March 2009

Updated Portfolio Pages

By Dave Haygarth   March 18, 2009  
We've been working on this for some time in between client websites and have finally got it finished! Our new improved portfolio showcases our most recent and best work, along with glowing testimonials from our happy clients!Our previous work and testimonials are really important to us -- happy clients introduce us to new clients and repeat business. We believe this is the best way to get new business.Please check it out and let us know what you think!

The power of Google Local

By Dave Haygarth   March 12, 2009  
I'm tempted to think that this is down to someone putting all their eggs in one basket, but it's a very sad tale nevertheless.You'll have seen for some searches - predominantly ones involving a town name and a service - that Google Local listings have changed recently.  Google used to display three local results with a link to more, but their research told them that people weren't sure what those results were.When Google changed the display to showing ten local results recently,  and significantly changed the way they 'counted' local results, some people took a hit. And when your business model relies on more than 90% of your custom coming from Google searches, then things can turn very sour, very quickly.

Guardian Open Platform launched

By Dave Haygarth   March 10, 2009  
The Guardian is showing the way again with UK news sites by publishing today its 'Open Platform'   Exciting times - giving developers and bloggers the power to display deep, full text, video and audio content from guardian.co.uk on their own sites.  Dying to have a play with this but I'm a bit busy at the moment!

Reverse Search Engines

By Dave Haygarth   March 9, 2009  
Due to our company name "Reverse Delta" and the fact that we do a lot of "Search Engine Optimisation" work, our web analytics show a lot of people landing on our site for the search term "reverse search engine" (which we are at #1 in Google for).I really wish we had one, as I'm sure we could sell a lot of copies!I think what people are actually looking for are what are termed "keyword analysis tools" -- I think they want to find out what keywords people use to find things, so that they can optimise their websites for these phrases, and these tools are very useful in finding related terms.The lesson here is that looking at your web analytics is a great way to find out what people are looking for. It can help you decide what areas of your site require further optimisation, and also areas that you could in fact focus more on.For keyword research, we recommend free tools from Google (this is intended for AdWords users but also works well for SEO), and also the paid for service from WordTracker.For web analytics, we recommend the free Google Analytics software.If you need any help or advice with these, then please feel free to contact us.

Security Researcher names Safari as weakest browser

By Andy Ralph   March 6, 2009  
Security researcher Charlie Miller, who last year won $10,000 for hacking into a MacBook Air via Safari in just two minutes, says he thinks Safari will be the first browser to fall at this year's Pwn2Own contest."It might be because I'm biased about the things I'm good at, but it's the easiest browser," Miller told Computerworld this week.PWN2OWN's sponsor, 3Com Inc.'s TippingPoint unit, will pay $5,000 for each new bug successfully exploited in Safari, Microsoft Corp.'s Internet Explorer 8, Mozilla Corp.'s Firefox or Google Inc.'s Chrome. IE8, Firefox and Chrome will be running on a Sony notebook powered by Windows 7, Microsoft's still-under-construction operating system, while Safari and Firefox will be available on a MacBook.

Twitter: International Rescue

By Dave Haygarth   March 5, 2009  
Tragic events unfolded on Tuesday this week as some British skiers were separated from two of their party in Swiss ski resort, Verbier.Members of the party - a group of UK  entrepreneurs including 2006 'The Apprentice' star Michelle Dewberry - used Twitter in trying to locate the missing skiers. Despite the efforts of the online community and the Swiss mountain rescue, developments which were instantly relayed on Twitter, one of the skiers died on the mountainside.Sad though they are, these events have highlighted the ways in which online and mobile tools can be harnessed to help people in emergency situations. A Twitter update by one of the group, trying to find the mobile number of the second stranded skier was re-tweeted across the site. In the following hours, a combination of Google Maps, GPS and triangulating signals returned from his iPhone may well have helped save his life - Tavaria was found alive by mountain rescue.Would the last person who thnks social networking is peripheral to every day use please turn out the light on your way out.