Month: October 2016

list-image

Twitterfeed goes out with a whimper for Halloween

By Dave Haygarth   October 31, 2016  
As grim things go, the slow demise of Twitterfeed isn't quite horror-movie proportions, but it's a sad and dark tale for the many people out there who have relied on it over these last few years.   It grew rapidly as people realised they could automate a good chunk of their marketing messages by posting from one source and syndicating to other social sources. It became so popular that link-shortening giants bit.ly acquired Twitterfeed mid stream.It's a classic case of survival of the fittest though and cleverer, easier, and generally app-ier things came along. It's a harsh world but obviously someone, somewhere decided that Twitterfeed's premium option wasn't bringing in enough money to keep the service going. The announcement 12 days ago that October 31st was the last day of Twitterfeed caught many by surprise.https://twitter.com/twfeed/status/786955705295245313It teaches any users what a potential house of cards we can build at time. As developers, we're always keen to point out in any proposals that external / third parties can do this. Stop services, be acquired, be unreliable, of even start charging. It's a frustrating sign of a world full of choice, and sometimes a case of which horse to back.Probably the biggest loss will be that at the time of writing there seems no viable (and free to use) alternative to post any feed content to a LinkedIn page. That will hurt some.  Maybe it is a gruesome Halloween thing after all?PS - For any readers out there in need of help, there are loads of other services, but who knows when they might close their doors? We're currently still fans of IFTTT, Zapier, and DLVR.it. There's a quick help guide here on our knowledgebase about how to feed your jobs to Twitter / Facebook on dlvr.it but good luck if you're looking for something to post to
list-image

When is a job board a job aggregator?

By Steve Riley   October 27, 2016  
Our friends at Recruitics recently published a useful summary of the differences between a job board and a job aggregator.Simple concepts but similar enough to be easily confused. Hopefully this will shed some light!Put simply, the difference:Job aggregators are like Google search— using feeds from websites (like those we use in our FeedManager product) to find job listings and displaying them in query results. Job boards don’t search for jobs being posted to the web on other job sites or business career sites. They post jobs on behalf of companies who wish to advertise them.Job boards and job aggregators also contrast in the way they operate, for both job seeker and those posting to them:Pricing. Normally job boards sell individual job postings or job slots, while job aggregators offer a performance-based job advertising model. With a job board you pay for the job slots, regardless of whether you take any applications. With performance-based advertising, you can stop spending whenever you want.Job search optimization. Job aggregators scour the web for new jobs posted to job boards and career sites and often pull more information from the job ads to provide the most accurate results. Job aggregator search will typically search the job title, description, posting date, requirements, location and more to determine if the job fits the query. Job board search often relies on only job titles and location.Competition. When advertising jobs online, you’re competing with every other job on the site. On job aggregators, you can expect greater competition, because aggregators normally list more jobs than job boards. Job boards rely on businesses posting directly to their site. An aggregator can seem like a ‘one-stop-shop’ for job seekers and might increase your job visibility, but can also lead to more unqualified applicants. Job boards typically attract fewer job seekers, but they tend to be better qualified. Job boards tend to focus on niche professions attracting better candidates.What’s not so important is the source of the job — a job on a client website can be used on both a job board OR a job aggregator.You can read the full article here and follow Recruitics for more insights like this.