Year: 2019


Six things large recruiters should consider when upgrading their recruitment website

By Rachel Allen   December 19, 2019  

Deciding on the best recruitment website when you’re a large recruiter can be a real challenge. From a start-up, you might now find yourself operating nationally, in a number of sectors or have grown through merger or acquisition? Perhaps you  have opened an overseas office? All of these factors can make choosing a website quite complicated, especially if you’ve experienced quite rapid growth and your website suddenly doesn’t meet your needs anymore.

In this blog post, we talk about the key things larger recruitment agencies need to consider when commissioning a new website.

How will my recruitment website perform in Google?

There’s no denying, this is absolutely critical. If you aren’t on page 1 of Google, then you may as well forget it. You need a recruitment website that has in-built SEO capabilities and is Google for Jobs optimised.

How can a new recruitment website represent the different areas of my recruitment agency?

Your agency might operate in different sectors, or you might have regional or national recruitment offices. In Reverse Delta’s experience, websites that are highly RELEVANT to what candidates are searching for will perform best. Workforce is one of our long-standing clients and they recruit for a number of different sectors across the West Midlands. We created a branded website for each division so that all the jobs were highly relevant to what candidates are searching for. But, they are managed and hosted as a multi-website, saving our client money and making the website easy to manage, through a single CMS. This saves time with only one sign in and content that was created for one website, can simply be copied to another.

If your agency operates across different sectors, or if you have a number of recruitment offices, creating several ‘local’ websites under your brand will be a cost-effective way of getting an SEO optimised and highly relevant recruitment website.

How can my recruitment website streamline my processes?

With a brilliant candidate portal, it’s possible for candidates to sign in with their social media account and populate a large amount of data from their LinkedIn profile.

In addition, an FXRecruiter website will integrate with a large number of CRMs, including Bullhorn, Broadbean and Itris. There’s loads more that we integrate with (check them out here) and if there’s any missing, we can link FXRecruiter up to them, assuming that the database or CRM has an open API.

How can my recruitment website support my marketing initiatives?

With the opportunity to auto-post your jobs on to 15 different recruitment websites and share them easily on social media, a big chunk of your marketing work is being done for you.

In addition, FXRecruiter websites have the option to create campaign landing pages for specific roles or sectors. For example, you might have an initiative to find graduates or customer service staff – so with a landing page you can provide all the reasons why a candidate would want to register with you in a single page, rather than expecting them to land on your website.

The FXRecruiter website has a highly-intuitive Content Management System so it’s easy to hand full management over to your marketing team, so you can make changes to your website in-house, without needing to come back to us every time you want a new page creating.

An FXRecruiter website also allows full reporting and analytics, so your marketing team can report back on their successful campaigns safe in the knowledge that they are working on real-time, accurate information.

I am now operating overseas; do I need a separate website?

Your FXRecruiter website can support multiple languages and will auto-adapt to settings in a user’s web-browser as well as offering a menu of languages on the site itself. This means you can engage with candidates and clients in their own language. So make a winning impression, in your audience’s own language and convey more credible affinity with ‘local’ markets.

We can also tailor your website to present your website in different parts of the world – but all on the same website! This means different pages (even the homepage), different sectors and specialisms, different jobs (naturally!), different teams, different imagery and videos, different blogs, different news… different whatever – wherever you are in the world. FXRecruiter displays it all automatically based on where the user is located. Users can always switch between regions as they want with flag icons or a region selector. So capture your benefits of targeting content more specifically at local audiences and present the right content in the right places with functionality for one website.

Who can I trust to do custom-development for my website?

Want to avoid the one-size-fits-all platform? If your website needs some custom development, we have plenty of options available for you. FXRecruiter isn’t a rigid out of the box solution, we can build tailored solutions around your business requirements. We will listen to your problems and help solve them by building a bespoke solution for your business. Our tech team embraces new challenges and has a track record in developing innovative, unique functionality to solve your specific tech requirements. We offer solutions you won’t find elsewhere and will help to continue your business growth.

This is exactly what happened when we met GiveaGradaGo in 2018. Cary had previously been let down by two other recruitment website providers, who did not have the expertise to deliver his specific technical specification. After 18 months, and two failed attempts at delivering a website, he was referred to Reverse Delta by a friend as a last resort.  Not only did we deliver on time and to budget, we also won a National Online Recruitment Award in 2018 for the site –

We hope that this blog has given you something to think about. Reverse Delta is a long-standing recruitment website specialist and our background is in SEO – so obviously performance of your website is mission critical for us.  Since Reverse Delta was formed in 2002, we have delivered over 300 recruitment websites and many of our customers are on their third or fourth website with us.

We also offer Creative Services and Digital Transformation, which we will talk more about in another blog post. But it’s clear to see that we are a trusted partner with the skills and expertise to support your recruitment agency on your growth journey.

For more information, give the Reverse Delta team a call on 08000 199737 or email


Can recruiters save money on job boards?

By Rachel Allen   December 13, 2019  

If you look at the invoice for your job boards with horror every month (and wonder if they’ve added on too many zeros), then you’re not alone. If you are spending a huge amount with job boards each month, then you really need to be convinced that you’re getting a good deal, that you’re getting the right applicants for your roles and that you’re tracking the return on investment you’re getting.  But, did you know that your own website has an absolute wealth of data and the power to generate brilliant candidate registrations without spending a small fortune with the job boards?

Here are some reasons why you should think twice before signing off the next invoice for the job boards:

70% of job searches start off on Google
The actual number of job searches does vary (apparently the figure of 30% of all Google searches being job related is not entirely accurate), however the number in the UK alone will be huge
With the launch of Google’s new machine learning and AI tools, they are clearly committed to helping job seekers find jobs that are specific to their needs
The job sites are all listed on Google anyway, so your own website will be only 2 clicks away. And surely getting candidates to engage with your website and not a job site is the name of the game!
They are a competitor which will target your applicant as soon as they press the apply key.


"The results have been outstanding for our user experience and resulting lead flow to our site."

Leading US Digital Recruiter

"...our traffic went up almost 50% from month one."

Local Recruiter


What does your website need to compete against the job boards?

Make sure your jobs are signed up to the job sites. An FXRecruiter website will send your jobs to up to 14 job sites and Google for Jobs.
Your jobs can also be sent to your social networks by FXRecruiter
Make sure your job postings include lots of keywords – the things that job seekers will be searching for when they’re looking for a job. Read our advice in our blogs on Keywords & Key Phrases and Relevant Keywords.
Make sure your website is optimised for conversion! This means, you want your candidates to see the role they are looking for immediately and ensure that it’s easy for them to apply. FXRecruiter websites allow candidates to build their own profile (so your recruitment consultants don’t have to) and they can do it via their social media profiles.
With an FXRecruiter website, automated SEO is built in. This means your vacancies will compete well for longer-tail searches, such as job title and location.
The Jobs Archive that’s built in to FXRecruiter means some older jobs can be kept in Google, which means traffic will continue to drive them to your site. Although they may not be able to apply for that role, it will suggest similar jobs or offer email alert signup.
The XML sitemap on an FXRecruiter website ensures all your pages and jobs get listed in Google and Bing

How does this work in practice?

One Reverse Delta client who was spending over £100k every year on job boards, decided to implement a new website, and saw a 40% reduction in expenditure on their job board spend while increasing in both applications and placements.

The best practice is basically write really good job ads and follow our instructions on getting them listed wide and far.

What do our customers say?

"Our Consultants have noticed an increase in applications since migrating to the new site this summer. Highly recommended."

Long-standing client – local recruiter

"Visitor traffic has increased a third since our new site went live and having the mobile-dedicated site too has helped keep applications coming in at a healthy rate. "

IT recruiter

"...the quality and quantity of candidates finding us through this route has increased dramatically."

London-based IT recruiter

"We saw an increase in applications as a result. Our website appeared higher up in the rankings of the major search engines as a result of the SEO techniques incorporated into the design."

Long-standing client on 3rd website with Reverse Delta


Should you ditch job boards completely?

No, we think they still have a place and niche sites will still have loyal candidates (ie: Jobserve for IT Contractors). And, it might be worth playing around with your current deal. Try out some of the tips and utilise your own website with relevant, key-word rich content and you’ll soon see what works and what doesn’t. And if the experiment doesn’t pay off, you can go back to your job board. And if it does pay off, well, imagine the amazing holiday you could go on with the money you save!

In summary

The clear emphasis from Google seems to be that the algorithms want to MATCH searches with relevant content. So, if you’re putting relevant content on to your own website, the power to attract your target candidate is completely in your hands.

If you’re interested in finding out how your recruitment agency could save BIG money by reducing spend on job boards, give the Reverse Delta team a call on 08000 199737 or email


3 ways technology supports a recruitment start up

By Peter Morrow   December 3, 2019  

We’re huge fans of small businesses here at Reverse Delta – believe it or not we were also a start-up 17 years ago.  For any start up recruiter, making sure you’re in the 20% of firms that survive the first two years is a huge challenge.  As a provider of recruitment websites, we want to do everything we can to give your new recruitment agency the very best start.

Technology solutions are a brilliant way to help you to grow and scale your recruitment agency. If you were going to invest in three areas to give your agency the best chance of surviving, these are what Reverse Delta would recommend:

Manage your candidates with a CRM system

Integrating your website and CRM is a brilliant solution to help you automate loads of your recruitment agency practices. Reverse Delta’s website platform FXRecruiter integrates with market-leading CRM and 3rd party technology providers. We work closely with our integration partners so that your website can benefit from their updates and we’re always looking to work with new technology companies so that we’re able to work with the best on the market.  And if you change CRM, you will be pleased to know that it’s easy to switch your website over to your new provider.

FXRecruiter integrates with:


Bullhorn has a package tailored to start-up recruiters which will allow you to deliver an incredible client and candidate experience which will grow your brand. Find out more about Bullhorn.


Influence’s CRM is available as a cloud-based solution which is ideal for start-ups as you don’t need to worry about servers and back-ups. Another great option to help you build candidate profiles and qualify and search for candidates. Find out more about Influence.

Others include Eva, Lever, Salesforce, Talent Rover, TargetRecruit and Vincere to name a few.

Keep cash flowing with a robust financial management system

Financial software for start-ups has come on leaps and bounds and advances in mobile technology are perfect for any new recruitment agency. With the options to scale up over time, some of Reverse Delta’s favourite financial management software includes:


Sage has an offer on until January 2020 for Sage Accounting Cloud for just £12 per month. This gives you everything you need to take care of business, from bookkeeping to detailed business reports. Find out more about Sage Accounting Cloud.


You can set up your start-up recruitment agency for as little as £5 per month on QuickBooks. They are Making Tax Digital ready and HMRC recognised, so some great features to help get your recruitment business on its way. Find out more about QuickBooks.


Xero is another market-leading accounting package, with online invoicing, a dashboard with all your cashflow information and an intuitive mobile app. Find out more about Xero for start-ups.

Invest in a recruitment website

Reverse Delta has developed FXRecruiter, a brilliant platform for building recruitment websites. With a host of built-in functionality, an FXRecruiter website will transform your business, giving you a solid platform to grow your recruitment agency.

Extend the reach of your roles with FXRecruiter

Place your jobs on FXRecruiter and they’ll be optimised for Google Jobs. Your jobs will feed to 14 Job Boards and Job Search Sites.

Build candidate profiles

Allowing candidates to build their profiles, you can guarantee that the information will be accurate, and you won’t need to use your team’s time to do this. Candidates can sign into the Candidate Portal with their social media accounts with FXRecruiter. Because it’s so easy for candidates, it’s a brilliant way to increase online registrations.

Manage your own content

Nothing is more annoying than having to ask your web developer to make a simple change to your website. With FXRecruiter, we have put the power firmly back into your hands. With an advanced content management system (CMS) that is simple to use, you can create blogs, publish news and insights and create campaign pages that will give you really juicy keywords – all of which will make your recruitment agency stand out!

A website with some great in-built features

SEO optimised Job Board, Candidate Portal, CMS, Recruitment Campaign Landing Pages, Personalised Job Notifications, Video Job Ads, Meet the Team and Consultant Profiles, Reporting and Analytics, GDPR Compliant – what more could you need?

We know how difficult it is to start up your own recruitment agency, so we hope that this blog post has helped to de-mystify some of the tech issues that new recruitment agencies typically face.  We have a range of flexible payment options, so a brilliant recruitment website to give your recruitment agency the best start in 2020 could not be easier and might be more affordable than you think.  Contact Peter or Dave at or call +44 (0) 8000 199737 or book a demo here.


Five ways to keep your agency cyber safe

By Andy Ralph   November 29, 2019  

Today is Computer Security Day (isn’t there a day for everything!) but we think that this one is an important day to mark.  Computer security is a hugely important issue for all businesses, but especially for recruiters.  But, so many people don’t understand what their responsibilities are and often it’s because the tech industry makes things sound so complicated, recruiters just don’t know where to start.


We’ve pulled together this simple blog post to break down some of the steps that you need to take to keep your recruitment business cyber-safe.



Have a policy for strong passwords


How many of you have one password for everything in your recruitment agency? It’s tempting to do, but using the same password across multiple platforms will increase the chance of it being hacked. A few tips to implement straight away:


Use password management software to keep track of your passwords. There are many free password managers available such as LastPass, Dashlane, Keeper Security, RoboForm, KeePass, Sticky Password to name a few, but there are loads of options available
Make sure your passwords are strong - a mixture of upper and lower case, digits and symbols. Did you know that 123456 and password have been the most popular passwords for years?



Make sure your tech is safe


- Make sure you update your Spyware and Malware protection and ensure that it

covers all devices including PCs, laptops, smart-phones and tablets.

Weak security around your WIFI and using cloud-based services with weak passwords will all put your recruitment agency in a vulnerable position.


Hire a cybersecurity expert

Tech is complicated. It’s not everybody’s strong point, which is why we’d advise you to bring in a specialist to help you. At Reverse Delta, we use a combination of specialist penetration testing companies and our own security experts to help us and they carry out cyber-security risk assessments for us because we host an incredible 650 Gigabytes of data on behalf of our recruitment clients.  You might want to take a read of this article from the Recruitment and Employment Confederation to understand the difference between cyber-security and IT support.


Make sure you’re GDPR compliant

We know GDPR is a distant memory, but keeping candidate and client data safe is fundamentally important to us and it should be to you too! We have built-in best-practice data security and encryption to our FXRecruiter platform (which all of our recruitment industry websites are built on) so that clients and candidates can opt-in and out of communications and unsubscribe should they want to. Protecting people’s personal data is critical for any recruitment agency and demonstrating that you take this seriously will make sure you don’t fall foul of the ICO and more importantly build trust with your clients and candidates. One of the CRM systems that FXRecruiter integrates with, Access Group, has written this blog post about how recruitment agencies can avoid a GDPR disaster.


Implement your updates!


Make sure you are on an up-to-date operating system as the hackers are learning increasingly sophisticated ways to breach security and they can’t protect you against hackers. When a security update does come out, it’s probably because a threat has been identified, so implement it as soon as you can! At Reverse Delta, we use Linux to host client websites, and Windows 10 in our offices and we always ensure these are up to date with all patches and updates.

And don’t forget to update FXRecruiter. We keep the platform updated regularly to make sure we’re keeping it safe, whether it’s a new version or a monthly security patch.  So if we ask you to update the platform, there’s a really important reason why you should do it!


If you want to find out more about FXRecruiter and the commitment Reverse Delta makes to keeping your website safe, please contact or call UK toll free +44 (0)8000 199 737 or for calling from elsewhere +44 (0)203 682 9533.


Recession-proof your recruitment business

By Peter Morrow   November 28, 2019  

With a general election looming and further uncertainty relating to Brexit, there’s no doubt that the recruitment sector is facing a tough challenge as we head into 2020.  If we are due a recession, as experts predict, then every business needs to make sure they’ve got a robust strategy in place to make sure their business survives. Since Reverse Delta started in 2002, we’ve survived the worst recession in UK history and I hope that we can help our clients and the recruitment sector in general to survive should it happen again.

The Recruitment & Employment Confederation’s Making Great Work Happen manifesto mentions a number of key points which I feel will help the recruitment industry, in general, to support their clients during an economic downturn:

Protecting both flexible workers and businesses
Brilliant recruitment strategies will only help to drive productivity and growth
The government needs to make sure businesses have an environment to help them thrive
We need to think differently about the future of jobs.

Brexit-proof your business

Although Brexit critics cannot predict the impact a leave or remain situation would have on the economy, I think that it is important for businesses to see how it will affect your staff or the availability of candidates.  Work out the likely scenarios and adapt your business model accordingly. There may be some tech solutions available to help you gain access to a candidate pool that you now cannot access because of Brexit, for example.

If you are a recruitment agency that recruits a lot of EU nationals, it would serve you well to make sure your team knows the details of the EU Settlement Scheme.  Helping candidates to stay in the UK if they are eligible will help set you apart from your competitors.

Brilliant recruitment strategies to drive growth

If your temporary staff are lacking in confidence because of the uncertainty in the economy, think about ways to work with clients to provide a temporary workforce with some much-needed job security. Signing temporary workers up for a fixed period (but not permanent) could help you to recruit for some much-needed skills to help your business, without permanently increasing your headcount.

Giving more serious consideration to flexible working could be a great strategy to help you get brilliant candidates for your clients, without increasing their staffing bill considerably. Many recruitment agencies want to focus on filling permanent roles, but perhaps there is an increasing number of highly skilled workers who need employers that can offer flexibility? And by offering flexible working, a company might be able to get a higher-skilled person to fill a role for a fraction of the cost of a full-time employee, so there are still lots of positives for both recruitment agencies AND the client.  Making sure job-seekers are aware of the flexibilities offered could be a great benefit so make sure it’s really clear on your website so that you’re taking candidates to the roles that they WANT to apply for. A great user-journey will be key here.

Attract and retain the best talent.

Given how people search for roles these days, it’s important to make sure that a client’s website accurately reflects their business. It needs to get the personality of their business across and what they stand for as an organisation. Although in a recession, job-seekers are less likely to refuse a job, it’s important that you get the right people into your client’s business - more than ever you’ll need to find people with the right skills and attitude to see your clients through tricky times. After seeing a job on your recruitment agency’s website, the client’s website and social media will be a key part of their consideration during the recruitment process. Advise your clients to make sure their website and social media showcase them as an employer. If their website isn’t designed to attract talent into their business, they could consider a bespoke recruitment micro-site specifically for recruitment.

To find out how technology solutions and improved user experience through your website can help to recession-proof your recruitment business, contact me via email: or connect on LinkedIn.

To find out more about Reverse Delta and the recruitment agency websites we have created for our clients, visit our website. Our FXRecruiter website showcases the recruitment website software - find out more about the brilliant product features.


Driving business growth through digital transformation

By Peter Morrow   November 28, 2019  

It’s Global Entrepreneurs Week so we wanted to feature some of Reverse Delta’s long-standing clients who are both great entrepreneurs in the recruitment sector.

Take a read to see how two successful recruitment agencies, Workforce and Ascendant Recruitment have utilised technology to transform their businesses.


Nick Peacock, Managing Director of Ascendant Recruitment

Reverse Delta built Ascendant Recruitment‘s first website on Reverse Delta’s FXRecruiter platform shortly after they launched in 2003. We’ve seen several iterations of the site over the last 15 years as the way people search for jobs has evolved.

Founder of Ascendant Recruitment Nick Peacock has grown his business considerably since the early days. He now employs a team of 20 with an office in Milton Keynes and in Northampton.

Nick says: “Our website is fundamental to our candidate engagement strategy. How we advertise roles has changed over the years and we can't rely rely on hugely expensive job boards to deliver the results we need. Last year, Reverse Delta’s SEO audit identified an opportunity to break out our jobs database so that our candidates could search for roles across our Milton Keynes office and our Northampton office. By doing this, we improved our visibility on Google organically (without spending any money on paid advertising).  We also made job-searching easier for our candidates, who want a quick and seamless application process that they can do from their mobile phone.”

“I was pleased that the FXRecruiter platform allowed us to implement these improvements to our searchability without needing to develop a new website. This, plus our social media strategy, has helped to drive candidates to the website and led to a 106% increase in applications. We have also seen a 59% increase in new candidate registrations. I strongly believe that the right technology platforms will help you to streamline your processes and allow you to build a successful recruitment business.”

Find out more about Ascendant Recruitment at


Paul Alekna, Chief Executive of Workforce Staffing

Paul Alekna founded Workforce back in 2003 with brother Joe. Paul’s previous career in IT and his passion for technology has had a huge influence on Workforce’s business strategy. Workforce has invested heavily in platforms to help them streamline both their operations and their clients.

Paul Alekna said: “As a recruiter placing hundreds of people in roles every day, we need slick, robust systems that give our clients a real-time view of their staffing. This could include applications in process or understanding who is working for them that day. Workforce adds value to the recruitment process by offering additional services such as screening and vetting, management information reporting or through our customer portal. These are all ways in which we provide transparency for our clients and help to get staff registered, verified and ready for work as quickly as possible.

Our website is another example of how we have embraced technology to provide a great user experience. We have seven different websites with Reverse Delta - six are dedicated websites for each of our sectors (manufacturing, food, office, logistics, driving and professional) plus an employers website.

Having bespoke websites is good for Google as the site is very specific to the search terms. For example, all of our search terms on our Driving website  point to driving jobs, so our performance on Google is much stronger now.  Our candidates also find searching for roles easier and it gives us a stronger message when we go out to meet our clients.

Although we have seven websites with Reverse Delta, the flexibility of the FXRecruiter platform allows us to have multiple websites for each of the sectors we recruit to. We can run them all from one back end [CMS or Content Management System] which makes it easier to manage and cheaper than having several separate websites.


If you want to talk to one of the Reverse Delta experts about how digital transformation can revolutionise talent acquisition, contact our team at or call on 08000 199737 and we can talk you through the options available.


Google for Jobs being investigated by EU over anti-competition allegation

By Peter Morrow   August 29, 2019  
Google in trouble for using its market dominance to promote its own search tools ahead of established job aggregation sites. A complaint made by twenty three jobs-search sites at the beginning of August has asked the European Commission to temporarily order Google to stop anti-competitive behaviour, while it investigates the issue.Since its launch, numerous complaints from rivals have alleged anti-competitive behaviour, deliberately pushing them down the search ranking, increasing their costs, stealing users and ultimately affecting their profits.Alternative views suggest that Google has brought competition back to the job advertising market and the benefit of recruiters seeing better matching of job seekers to jobs.Google for Jobs - launched in 2018 in the UK - places a widget at the top of searches, that filters and saves vacancies aggregated from many sources. For businesses to have their jobs advertised on Google for Jobs, they must present the job details using ‘schema microformat’ on their website for Googlebot to read them. While many job-search sites charge recruiters for advertising their jobs, Google does not ...although competitors point out that after the opening shot to gain dominance in the job market, it may start charging for advertising to create a revenue stream.Savvy recruiters have seen an opportunity to cut costs (a competitive advantage) and reduce their spend with job search sites while ensuring their recruitment websites are compliant with the Google schema.Google for jobs image Fall out There are indicators that some competitors have seen a decline in traffic. Recruit Holdings (owner of Indeed) has lowered its forecasted sales for 2019/20, while traffic has declined 5% since 2016. Steps taken by the company include boosting advertising.While Monster has seen an increase in traffic by conforming to Google for Jobs requirements. Steps taken by the company include asking recruiters to improve the content on their job postings to generate more clicks. Our guidance here.Google has been under pressure from the EU and other regulators for anti-competitive practices before. The EU has previously fined Google a total of £7.64bn, in similar anti-trust cases.The EU has spoken to Google before about its job search tool and the company stated it had made changes, linking directly to job offers available on a single site and offering direct links to third-party job sites.Despite the threat of large fines, Google for Jobs is here to stay!If you’re interested in having a website that works with Google for Jobs, call one of our experts on 08000 199737 or email here:

The secrets of SEO success – to conclude

By Peter Morrow   March 14, 2019  

In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.

Most recently we talked about punctuation, here we conclude…

We know you’re busy and we all love to remember a few golden rules. These are the golden rules to writing good SEO safe copy, as we at Reverse Delta see them.

Content is king
Content is not for you – it’s for the end user – give them what they want!
Around 300 words for blogs and news, while for job descriptions between 500 and 2000 words
Keywords for page titles, keywords in headings, keywords in links.
Use pages for discreet content items
Remind yourself about plain English rules from time to time – it’s easy to forget sometimes.

If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.

Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit


The secrets of SEO success – technical and syntax considerations

By Peter Morrow   March 13, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about layout, here we explain why you need to get punctuation right…The search engines read and store website content in particular ways and there are some basic rules to adhere to.PluralsDon’t worry too much about how the search engines read plurals. They don’t. They see “Job” to be pretty much the same as “Jobs”.Offline updatesIt’s often good to write the bulk of your text in a simple text editor (like Windows ‘notepad’) to concentrate firmly on the message, rather than presentation. Draft content should just be text anyway. Finessing and formatting should be done within your site’s content management system itself (if you have one) – this includes building links and using header tags.You should avoid using ‘intelligent’ word processors to prepare your text off-line. Microsoft Word, for example, can auto correct some things that shouldn’t be auto corrected for the web! For example, “The Designer’s Manual” is not the same as “The Designer‘s Manual”. Look carefully at the quotation marks and the apostrophe. Search engines understand the apostrophe symbol ’ but don’t read the similar symbol ‘. It sounds picky, but there might be an important keyword to you with an apostrophe in it.Hyphens and underscoresSearch engines understand hyphens and usually view them as spaces-between-words. There is evidence that using/not-using them will generate high relevant match, but not exact.  Search engines find underscores harder_to_understand and try to read them as one word – avoid using underscores.Next article we’ll remind you of the key things things to consider for SEO success…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit 

The secrets of SEO success – the right size, layout & place

By Peter Morrow   March 12, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about the importance of keeping it plain, here we explain layout…On the web, we’ve all got an incredibly short attention span.On your site’s front page it is essential to have good body content of at least 200 words. Search engines use hierarchy on your site so if you put all the best bits further ‘down’ your pages, you’re missing a trick.Split long paragraphs up into simple two or three sentence paragraphs. Make use of sub headers above each paragraph (using h2, h3 tags, etc). Header tags are seen to define a page’s content to a search engine, so they’re of much more value than the body of your text.Different browsers interpret the Header tags in different ways. The format for them is always the same though:This is the HeaderThere are several different preset sizes for header text using tags. They range from H1, to H6. You should use them to highlight your chosen keywords, and try to avoid fluff words – remember, you are writing for people.Read on: Header tags are there to help you – w3schools are a great resource with simple guide to how these work of bold to emphasize words – makes it both easier to read and there is evidence that emboldened words are given a higher relevance weighting by search engines.Next article we’ll talk more about punctuation…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit

Collaborative effort

By Peter Morrow   March 11, 2019  
Really proud of the new site we recently launched for Wilkins Hunter. A fantastic collaborative effort between their team and ours and already making a big difference to their business.“We engaged with Reverse Delta and found them easy to work with, the designer Phil listened to our requirements and interpreted the brief brilliantly. The website design they created and delivered transformed the site and successfully attracts both clients and candidates and has increased our online presence. We are really happy with the new site! The old Wilkins Hunter website was tired, lacked any functionality and was ineffective at representing the dynamic energy of the company.”Amelia Butterworth Operations Manager Wilkins HunterTransform your business. Recruit Digital. Contact us at or call 08000 199 737